Through Tuesday, July 7, I’m offering my Total Blog Inspection service package, a $700 value, for only $77 (normally $297).

Within 72 hours of your purchase, you’ll receive:

• A complete 130-point appraisal of your blog’s content, design, community, traffic, subscribers, search presence (SEO), social presence, conversion and value ($225 value)
• A written report in PDF format with my best tips and recommendations for the improvement of each aspect of your blog, delivered by email ($150 value)
• A 10-minute video screencast that lets you watch my computer screen as I visit your blog and give you specific advice to enhance the written report; I’ll send you a private link by email so you can view/download it ($75 value)
• A personalized list of recommended tools, websites and resources to help you increase your blog’s success quickly, emailed to you with the written PDF report ($50 value)

“But wait, there’s more!” You’ll also get:

• A 30-minute phone consultation with me to discuss my in-depth blog review and your blog improvement plans, scheduled at your convenience ($50 value)
• 30 days of personal support by email/Twitter/IM to answer your questions on how to implement my advice for your blog ($150 value)

If you’re not completely satisfied with the experience, I’ll give you a full refund. It’s as simple as that.

Any questions? Please contact me or comment below.

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Have you ever been frustrated by your blog writing? By your inability (as you see it) to create compelling content? By the difficulty of coming up with ways to make your blog’s content more effective for your business or organization?

My friend, I have so been there.

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Want to make your blog content better fast?

Here’s a carefully assembled checklist you can use every time you analyze the quality of the words, images and sounds that you publish at your blog.

Blog consultants, social media strategists and anyone who owns or manages a blog should find this useful.

29 Key Aspects of Blog Content

We’ve identified the nine blog improvement types. Now let’s break down blog content evaluation and improvement into 29 key areas:

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Blog improvement is a tree whose trunk is vision.

Emerging from the trunk are nine main branches:

1. Blog content improvement – Making your articles, photos, podcasts, videos, etc. better at grabbing your audience’s attention and leaving them constantly satisfied yet hungry for more
2. Blog design improvement – Making your blog look, feel and work better for the people who visit and engage with it
3. Blog community improvement - Building a more vibrant community around your blog
4. Blog traffic improvement – Getting more of the right kind of people to discover your blog, and helping them become its greatest supporters
5. Blog subscribers improvement – Increasing the number and fanaticism of folks who subscribe to your blog’s updates via feeds or email
6. Blog search engine optimization (SEO) improvement – Strengthening your search presence – that is, getting better rankings in major search engines and moving more people through Google/Yahoo!/Bing/etc. searches to your blog
7. Blog social media optimization (SMO) improvement – Working to improve your blog’s presence on various social media, social networking and URL sharing websites (Facebook, Twitter, YouTube, etc.)
8. Blog conversion improvement – Moving more blog visitors through the process of becoming customers, ad clickers, or even just avid readers
9. Blog value / return on investment (ROI) improvement – Making your blog more worth the time, money, sweat, tears, etc. for yourself and for those who come to it

No matter what kind of blog it is, it’s got these nine areas to possibly improve. Trust me on that one.

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Visionary Blogging, as you may already know, is all about using blogs and social media with a careful sense of vision and focus.

Twitter is a rapidly emerging tool that practically screams to be used haphazardly.

Here’s a quick example of how to think about Twitter.

I am currently helping Heifer International with its Twitter account. Yesterday we came across this tweet (Twitter status update) by Ashton Kutcher, the world’s number one Twitter user in terms of followers with just over two million.

One of the things Heifer does on a daily basis is give goats and other animals to poor families around the world to help them achieve self-reliance. It also allows people to pay for those animals in someone’s else honor – so, you could get a birthday gift of a cow or a goat or some bees, but they wouldn’t actually go to you. They would go on your behalf to someone who really needed the gift.

Ashton’s tweet may not have been directed to Heifer. Nevertheless, it created an opportunity for Heifer and its fans to speak out in favor of animals as vicarious gifts.

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